In the era of stock competition, Internet advertisers have entered the field
Recently, Wang Na, CEO of Pinzhong innovation, an advertising agency, felt that the market was undergoing profound changes. She has a customer in the Internet industry who has served for a long time. In the past four years, there was only one KPI requirement for advertising effect: pull new. Now, the customer's KPI objectives are different in each stage, and she needs to reflect quickly to help match. She also communicated more closely with customers this year. "We are all looking for opportunities."
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